Web call backs & Web chat

Web call back allows a web site visitor to click an icon or link requesting the company whose website they are visiting to call them, now, in 15 minutes or in an hour etc. Web chat is another interactive web site browsing tool that opens up an on screen, two way, dialog box whereby an agent at the web site company can ‘converse’ with the web site visitor .

Benefits

These applications are all about getting more sales and capturing more value from website visitors. This is about striking while the iron is hot.

Web call backs & Web chat in action

An on-line fashion mail order company found that whilst many visitors to their web site got to the point of ordering, the sales process often ceased at the point where the customer had to decide upon the size they required.

They installed both a Web call back and Web chat buttons on their web site to offer the customer the option of discussing any aspect of their purchase (colours, sizes, delivery times and postage charges etc) with an experienced sales agent.

The results were a dramatic increase in the ratio of web site visitors to sales orders received as well as an equally impressive reduction in goods returned because they were the wrong size or colour. The company increased productivity and profitability whilst at the same time gaining many new customers who were referred on to them by satisfied users.